In real estate, it is essential to know what home buyers want, what are their demands in the market, and how they can be fulfilled. We look at the needs of the homebuyers more comprehensively and understand their importance in real estate entrepreneurship. Mr.Ankit Goel.
Mr.Ankit Goel, the Managing Director at Goel Ganga Developments, from the majestic city of Pune, Maharashtra. His approach and energetic aptitude towards the construction business opened up the projections of his growth and simultaneously benefited the company as well. He also believes in bringing change in the society. His youthful and adaptive mind is leading him in making a successful entrepreneur Mr.Ankit Goel.
The customers or end-users involved have always determined the success of any business, based on product, service, or even just the temperament of the seller or business person. It may seem like a simple element, but underestimating the needs of homebuyers can often have a negative impact on real estate businesses. This has been further witnessed during the current COVID-19 pandemic, which affected not just individuals but hampered lots of business operations as well.
From a branding and marketing standpoint, measuring the buying behaviour, psychology, and preferences of homebuyers is essential to ensure further business growth by offering what the people demand.
Demography, behaviour, and psychology of homebuyers
First of all, who is a homebuyer/client? In real estate, homebuyers are those who are seeking some form of accommodation, property, or even ideas from builders and developers via some form of financial transaction that validates the entire process. They are the end-users, the final link of the business chain who ultimately decide whether the property they purchased is worth its value. One positive review from a satisfied homebuyer can go a long way in creating a favourable image of real estate businesses. It is also important that you listen to your clients and actually empathise with them to fulfil their needs. Try not to pitch yourself while talking to them; instead, first, understand what they want.
Source Link: How to determine what homebuyers want and why it matters? (99acres.com)
